Perion agrees to $420 million cash sale to Affle at 34.5% premium

Israeli ad-tech company Perion (PERI) has signed a binding merger agreement to be acquired by the global technology firm Affle for about $420 million in cash, Walla and Arutz Sheva reported.

Affle will pay $11.70 a share. That is a 34.5% premium over Perion's closing price on October 30, 2026. Perion's board approved the deal unanimously.

What happens next

The deal is expected to close in early 2027. It still needs regulatory approvals and a vote by Perion shareholders. Once it closes, Perion will become a wholly owned Affle subsidiary and keep operating under its own brand, according to Walla. Its shares are expected to be delisted from Nasdaq and from the Tel Aviv Stock Exchange.

The agreement includes a 40-day "go-shop" period that ends on December 11, 2026. During that window Perion can look at alternative acquisition offers.

What the companies said

Perion provides artificial-intelligence-based tools for digital advertising. Perion CEO Tal Jacobson called the deal an important milestone. He said it combines Perion's Perion One platform and its Outmax AI agent with Affle's global reach and strong position in performance-driven mobile advertising. His name is transliterated from Hebrew.

Affle CEO Anuj Khanna Sohum said the purchase would create significant synergies. He said it would also widen the company's activity in e-commerce, retail and healthcare. His name is also transliterated from Hebrew.

Canaccord Genuity advised Perion financially. The law firm Meitar advised it on legal matters.

Why it matters

The deal is another sale of an Israeli technology company to a foreign buyer. The roughly one-third premium is a gain for Perion shareholders if the deal closes. The go-shop clause leaves open the possibility of a competing bid before December 11. The reports do not say whether Perion has received any other offers.